ChatGPS(hopping)

ChatGPS(hopping)

Imagine being able to talk to your virtual assistant about products as if it were a knowledgeable friend—rather than navigating through a flood of sponsored results, as with traditional search engines. OpenAI is now making this a reality with a significant update to ChatGPT Search.

The new shopping feature, released on April 28, 2025, for all ChatGPT user levels, is transforming the way we search for products online. Instead of presenting standardized lists of results, ChatGPT now offers personalized product recommendations with images, reviews, and direct links to purchase pages – all controllable via natural language queries.

OpenAI's approach to displaying results is particularly noteworthy: unlike Google, the company does not generate advertising revenue through preferential placement. Instead, results are based on structured metadata such as prices, product descriptions, and authentic user reviews. With more than a billion weekly search queries, ChatGPT is establishing itself as a serious alternative to traditional search engines.

What does this paradigm shift mean for the future of e-commerce? Will we say goodbye to algorithmically optimized search results and enter an era of conversation-based, personalized online shopping?

Why it matters

This strategic move by OpenAI could reshape the entire digital advertising market by challenging the paid placement model that has dominated for decades. The integration of AI-powered shopping advice without commercial bias could restore consumer trust and establish a more transparent e-commerce standard.

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