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An AI-generated Radio Host in Australia

The TLDR
An Australian radio station aired a popular show hosted entirely by an AI voice for months without listeners noticing, sparking major discussions about transparency and trust in media.

Imagine listening to your favorite hits on the radio for hours—hosted by someone who doesn't even exist! That's exactly what happened in Australia: For months, an AI voice hosted the radio show Workdays with Thy on CADA radio station—without anyone noticing.

The “host” Thy is based on the voice and appearance of a real employee and was created using the AI tool ElevenLabs. Her program: four hours of hip-hop, R&B, and pop – freshly curated and charmingly presented. There was not a single clue to suggest that this was not a real person speaking. Only now has it emerged that over 72,000 listeners were regularly entertained by AI. The revelation sparked discussions about transparency and authenticity in the media.

This case is particularly exciting for the AI community: it not only demonstrates the rapid development of synthetic voices, but also raises ethical questions about the future of media and trust. Will our next favorite DJ even be human?

Perhaps we are on the cusp of a radio world where creativity knows no bounds – but who will tell the better stories: humans or machines?

Why it matters: This case shows how deceptively real AI voices sound today – and raises key questions about transparency and trust in the media world. It is a fascinating example of how deeply artificial intelligence has already penetrated our everyday lives.

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